Our Team

Sadek El-Assaad

Chief Executive Officer

Sadek is an acclaimed business mentor, change management pioneer and expert in organizational transformation. With over 28+ years of experience in Human Resources, he’s a master of helping CEOs, company managers and business owners grow their organizations effectively.

He was part of some of the biggest multinationals in the world. He played a huge role in setting up their strategic HR functions in the MENA. Through his powerful HRM insights and people management expertise, he successfully inculcated a culture of engagement, positivity, agility and innovation in these companies.

With his vast experience in GCC and Lebanon, he has taken the onus of developing and mentoring a myriad of entrepreneurs and managers. He first listens carefully to every challenge they face, and once he has thoroughly understood their woes, he creates and executes an action plan.


Talal El-Assaad

General Manager

Talal is a change management, general management and transformation specialist with over 20 years of experience in the MENA region. An expert in results-driven people management, he has played a crucial role in renowned multinational companies. During his tenure in these companies, he garnered an in-depth knowledge of Sales & Marketing in the region.

As OSM’s partner in the UAE, he brings forth years of professional experience to the table. He is an exemplary mentor to entrepreneurs, business owners and CEOs. Through his prowess in people analysis and assessment, he sets company managers and owners on the path to strategic success.

Talal has been an active supporter of various educational & empowerment foundations throughout his career and personal life.


Get Connected.

Contact us:

Business Bay – Citadel Tower – 29th Floor – 2909, Dubai – UAE
[email protected]
+971 4 570 5860
+971 56 6934000

Business Hours
Sunday – Thursday 9:00 am to 5:00 pm

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